The recognition highlights the maturity of Intelcia's strategy in customer experience management and supports its ambition to shape the next generation of intelligent operations.

Casablanca, November 3rd 2026 - Intelcia has received Frost & Sullivan's 2026 Best Practices Competitive Strategy Leadership Recognition in the European customer experience management services industry.

The distinction reinforces Intelcia's positioning as a Trusted Intelligent Operations Partner. The Group's strategy brings together customer experience leadership, deep industry expertise, human engagement and AI-augmented operations to help clients transform their operations and achieve measurable results.

"Frost & Sullivan finds that Intelcia anchors its strategy in an integrated model named Trusted Intelligent Operations, that combines human judgement, AI and data with deep industry expertise, process knowledge, and is accountable for business outcomes rather than capacity. Two highly complementary business units: Intelcia CX, which delivers end-to-end CX services, and Intelcia Tech, which provides enterprise technology and digital solutions. Bridging both is Evoluciona, Intelcia's innovation and consulting hub that helps translate AI and digital transformation into integrated, scalable, and measurable client outcomes," said Sherrel Sonia Roche, Associate Director, ICT Research, Frost & Sullivan.

The trust Intelcia has earned in Europe rests on long-term client relationships, operational discipline and the ability to make innovation work in practice. Across its 19 countries, the Group combines international delivery standards with local agility, enabling clients to scale their operations while retaining the market knowledge and proximity essential to effective delivery.

"This recognition from Frost & Sullivan is a source of great pride. It reflects the commitment of our 40,000 people, the trust of our clients, and the strength of a strategy that relies on our human DNA, and that combines our industry expertise, technology and AI together. Our position today in Europe is strong. Our ambition remains more than ever global."

Karim Bernoussi, CEO, Intelcia

For clients, this approach starts with understanding their business priorities and defining clear objectives. AI and data strengthen the capabilities of people and processes, with human expertise, engagement and supervision guiding their application. Performance is measured against the outcomes that matter to each client, including service quality, customer satisfaction, efficiency and business growth.

"Our ambition as a Trusted Intelligent Operations Partner builds on operational excellence and the maturity we have developed in applying AI at scale. By combining deep industry expertise, technology and human engagement, we are expanding what our operations can achieve, and the value we create for our clients. This is how we earn trust: through innovation that delivers, every day."

Youssef El Aoufir, Deputy CEO, Intelcia

As a Trusted Intelligent Operations Partner, Intelcia brings the trust and maturity earned in Europe to clients internationally, combining deep industry expertise and AI-augmented operations with international standards and local agility across 19 countries.

Official announcement: https://best-practices.frost.com/intelcia/

About Intelcia

Intelcia is a global, human-centric and agile partner that delivers Trusted Intelligent Operations, combining human care and commitment, AI and innovation together with operational discipline to create measurable, lasting value for our clients.

With 40,000+ collaborators across 19 countries in Europe, Africa, and the Americas, Intelcia brings both CX expertise and Tech capability as one partner, calibrated to each client's business reality.

By combining AI, human engagement and deep industry expertise, we design efficient, tailored solutions through two complementary business lines: Customer Experience (Intelcia CX) and IT Services (Intelcia Tech).

Media Contact

Jihane Ayed
Jihane.ayed@intelcia.com